Can We Please Not Panic About Giving Tuesday Campaigns This Year?
Plan a polished Giving Tuesday campaign without the holiday scramble. Explore Rare Impact's customized fundraising packages for rare disease foundations.

Every year, it sneaks up on us. One minute it's back-to-school season. The next minute someone is asking about Giving Tuesday, your year-end appeal still needs to be written, and you're wondering how the holidays got so close.
The reality is that Giving Tuesday and End-of-Year fundraising are simply too important to leave until the last minute. Giving Tuesday generated $3.6 billion in donations in 2024, and nearly 30% of annual giving happens in December.
But if you're leading a rare disease foundation, you're already juggling a million priorities.
There are emails to write. Social media graphics to create. Appeal letters to design. Donor lists to segment. And somehow it all has to come together while you're also supporting families, advancing research, and running your organization.
Oh, and holiday shopping! It's a lot. Cue panic.
That's why we created our Giving Tuesday and End-of-Year Campaign Packages.
Whether you need a digital campaign or a full print and digital experience, our packages are designed to help foundations show up with a polished, compelling campaign without adding more work to your plate.
Every campaign is customized for your community and built around the stories, breakthroughs, and hope that inspire donors to give. We handle the strategy, writing, design, and project management so you can focus on the work that matters most: accelerating cures.
We Deliver Early. You Enjoy the Holidays.
One thing we hear from clients again and again is how much they appreciate our project management.
No rushing to create social media graphics over Thanksgiving weekend. No scrambling to send another fundraising email before Christmas. No wondering if the appeal will hit mailboxes in time.
Our team handles the strategy, writing, design, and coordination so your campaign is planned and prepared well before Giving Tuesday arrives. You simply review and approve the final materials. We take on the heavy lifting so you can focus on your mission and enjoy the holidays with your family.
Four Ways to Show Up Big This Giving Season
This year, we're offering four Giving Tuesday and End-of-Year campaign packages designed to meet foundations where they are and help them grow.
Digital Standard ($3,500)
A complete digital Giving Tuesday and end-of-year campaign with customized emails and social media content. Perfect for foundations launching their first giving season campaign.
Digital Premium ($7,000)
A full-service digital campaign that adds text-to-give, 60-second video reels, and a dedicated strategy session to maximize engagement across every digital channel.
Print + Digital Standard ($6,000)
A coordinated campaign that combines a beautifully designed printed appeal package with email and social media outreach to keep donors engaged throughout giving season.
Print + Digital Premium ($9,000)
Our most comprehensive campaign experience. This package combines direct mail, email, social media, text-to-give, video reels, postcards, and peer-to-peer fundraising tactics under one inspiring campaign theme to create an immersive donor experience.
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Join Us Before Spots Open
Our Giving Tuesday and End-of-Year packages officially open on July 1st, and capacity is limited.
If you'd like to learn more, you have three ways to get started:
- Join the Wait List to receive first access before we open to the public
- Attend our Group Discovery Call on June 26th where we'll walk through the packages and share campaign examples.
- Schedule a 1:1 Discovery Call to discuss your foundation's goals and determine which package is the best fit.
Giving Tuesday will be here before we know it. Let's get your campaign planned now, so when the holidays arrive, the only thing you'll be panicking about is whether you bought enough wrapping paper.
Founder + CEO of Rare Impact Agency, provides expert fundraising and communications consulting to nonprofits leveraging her 20+ years of experience. She brings in-depth knowledge and passion for both genetic research and rare disease advocacy to her work.
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