Giving Tuesday + End-of-Year Campaign Packages
Sophisticated End-of-Year Fundraising and Giving Tuesday Campaigns: From Start to Finish
We deliver sophisticated, polished Giving Tuesday and End-of-Year fundraising campaigns, fully managed from start to finish for print and digital.
Giving Tuesday and End-of-Year fundraising is the single biggest giving moment of the year, and it is the most powerful opportunity your rare disease foundation has to raise critical funds, grow your donor base, and deepen the relationships that sustain your mission. This is when donors are primed and ready to give. We help you show up with a compelling, cohesive campaign, so you can end the year strong.
We take the stress out of year-end fundraising. Rare Impact Agency creates sophisticated, comprehensive Giving Tuesday and End-of-Year campaigns. Everything from strategy, theme, design, email, social media, text-to-give, video, and print. Our team handles every detail so your team can stay focused on your mission.
Our team combines fundraising best practices, inspiring creative ideas, and cutting-edge technology to deliver fundraising campaigns that work for the nuanced world of rare disease fundraising. Our bespoke campaigns will inspire your donors to show up during the biggest giving season of the year.
Packages open July 1, 2026. Spaces are limited. Join the waitlist to secure your spot.
The Giving Season Is Your Foundation's Most Important Moment. Show Up Ready.
December alone drives nearly 30% of all annual giving, and the final week of the year brings in almost half of online donations. Giving Tuesday continues to break global records, $3.6 billion raised in 2024, a 16% increase from the year before. For rare disease foundations, this is one of the most powerful visibility and revenue moments of the year.
Rare Impact Agency ensures your foundation shows up with a campaign that is polished, personal, and powerful. We weave inspiring stories with eye-catching design to invite your donors to make a meaningful gift.
Four Packages Built to Inspire Your Donors and Fund Your Mission
Digital-only or Print + Digital campaigns, each fully customized for your community.
A complete, compelling Giving Tuesday and End-of-Year digital campaign for foundations ready to show up with strategy, story, and beautiful design. Every asset is crafted specifically for your community. This is a great starting point for your first EOY campaign.
- Campaign Strategy Brief: custom theme, tone, and campaign arc
- Custom design direction and visual theme across all deliverables
- 6 emails from October through December, including Giving Tuesday
- 6 social media graphics sized for key platforms with captions
- Acknowledgement letter template
A full-service Giving Tuesday and End-of-Year campaign across every digital channel, including texting and video. This premium engagement launches with a dedicated strategy session so everything we build reflects your foundation's specific goals and unique community.
- 60-minute Strategic Counsel Session with Shannon
- Campaign Strategy Brief: custom theme, tone, and campaign arc
- Custom design direction and visual theme across all deliverables
- 8 emails from October through December, including a robust Giving Tuesday mini-campaign
- 12 social media graphics with captions to engage donors in every campaign moment
- 4 60-Second Reels for social media featuring your families
- 11 text-to-give messages covering the full campaign arc
- 4 peer-to-peer social sharing templates for donor ambassadors
- Acknowledgement letter template
From the smartphone to the mailbox: A coordinated print and digital Giving Tuesday and End-of-Year campaign. A beautifully written and designed printed appeal letter reaches your donors in the mail while email and social media keep your foundation top of mind for donors all season long.
Digital Deliverables
- Campaign Strategy Brief: custom theme, tone, and campaign arc
- Custom design direction and visual theme across all deliverables
- 6 emails covering the full Giving Tuesday and EOY campaign arc
- 6 social media graphics with captions
- Acknowledgement letter template
Print Deliverables
- Letterhead, outer envelope, and remit envelope design
- Custom printed appeal letter, written, designed, and print-ready, reflecting your mission, community, and the breakthroughs you are creating
- Donor list review and modification
- Printer coordination, timeline, file delivery, proofing, and vendor management
- Printing costs will be billed separately.
The most comprehensive Giving Tuesday and End-of-Year campaign to engage your donors from the smartphone to the mailbox this giving season! Every digital channel plus a rich, photo-driven printed appeal package, coordinated together under one inspiring theme so your donors feel immersed in your compelling campaign and excited to give (and invite their friends to give too!)
Digital Deliverables
- 60-minute Strategic Counsel Session with Shannon
- Campaign Strategy Brief: custom theme, tone, and campaign arc
- Custom design direction and visual theme across all deliverables
- 8 emails from October through December, including a robust Giving Tuesday mini-campaign
- 12 social media graphics with captions to engage donors in every campaign moment
- 4 60-Second Reels for social media featuring your families
- 11 text-to-give messages covering the full campaign arc
- 4 peer-to-peer social sharing templates for donor ambassadors
Print Deliverables
- Photo-driven, full-color letterhead, remit, and envelope design
- Custom printed appeal letter, written, designed, and print-ready
- Campaign envelope insert that highlights your monthly giving program, legacy giving program, or upcoming family conference, etc.
- Reminder postcard with QR code sent before Christmas
- Acknowledgement letter template
- Donor list review and modification
- Printer coordination, timeline, file delivery, proofing, and vendor management
- Printing costs will be billed separately.
All packages will be paid in 2 - 3 payments from July - December 2026.
Compare Packages Side by Side
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Note on print costs: All printing and mailing costs are billed separately and are not included in package fees. Rare Impact manages all vendor coordination, sources our preferred printers, and provides cost estimates upfront so your foundation always knows what to expect before committing to print.
FULL-SERVICE CAMPAIGN MANAGEMENT
You Approve the Messages. We Handle the Rest.
Rare Impact's team of strategists, writers, designers, and project managers handles every detail of your Giving Tuesday and End-of-Year campaign. Your foundation stays focused on your mission while we deliver a campaign that is polished, personal, and built to perform.
Writing
Design
Strategy
Video
Text-to-Give
Vendor Coordination
Project Management
From Kickoff to Giving Tuesday
Kickoff & Brand Intake
We begin by learning your foundation, your donors, your brand, and your campaign goals. Premium clients open with a 60-minute Strategic Counsel Session that shapes everything we build. We also collect a brand voice intake so every word sounds like you.
Campaign Strategy & Theme
We develop your Giving Tuesday and End-of-Year campaign theme, messaging arc, and visual direction. This strategy brief ensures every deliverable, email, social, print, and video, tells a unified story and builds momentum from kickoff through December 31st.
Creative Production
Our team writes, designs, and produces all deliverables on a coordinated timeline that delivers everything way before the EOY deadlines. (No stressing out over Thanksgiving!) Every piece is crafted to reflect the heart of your foundation.
Review & Revisions
You review a complete set of deliverables and provide consolidated feedback. Standard packages include one revision round. Premium packages include two. We refine everything so the final campaign is exactly right.
Delivery & Launch
Final files are delivered and ready to schedule. Print clients receive printer-ready files and we coordinate production from file submission through mailing. On Giving Tuesday itself, our team is available for real-time support, keeping your community engaged and energized throughout the day.
Step 1
Kickoff & Brand Intake
We begin by learning your foundation, your donors, your brand, and your campaign goals. Premium clients open with a 60-minute Stategic Counsel Session that shapes everything we build. We also collect a brand voice intake so every word sounds like you.
Step 2
Campaign Strategy & Theme
We develop your Giving Tuesday and End-of-Year campaign theme, messaging arc, and visual direction. This strategy brief ensures every deliverable, email, social, print, and video tells a unified story that builds momentum from kickoff through December 31st.
Step 3
Creative Production
Our team writes, designs, and produces all deliverables on a coordinated timeline that delivers everything way before the EOY deadlines (no stressing out over Thanksgiving!). Every piece is crafted to reflect the heart of your foundation.
Step 4
Review & Revisions
You review a complete set of deliverables and provide consolidated feedback. Standard packages include one revision round. Premium packages include two. We refine everything so the final campaign is exactly right.
Step 5
Delivery & Launch
Final files are delivered and ready to schedule. Print clients receive printer-ready files and we coordinate production from file submission through mailing. On Giving Tuesday itself, our team is available for real-time support, keeping your community engaged and energized throughout the day.
Our Six Months Together
Discovery & Intake
We begin with an in-depth intake process to learn your organization inside and out: your donors, data, history, brand, goals, and your most urgent needs. At the same time, we begin executing on your priority projects. We do not wait for the intake to finish before real work begins.
Deliverables start in Month 1.
Annual Planning & Strategy
Shannon and the team build your 12-Month Development Plan and Timeline, map your full project calendar, and align on the priorities that will create the most momentum for your fundraising program. Project execution continues in parallel.
Foundation & Execution
With strategy firmly in place, we move deeper into active project delivery. Your Ghostwriting Guide, Fundraising Playbook, and campaign deliverables take shape. Weekly sessions keep strategy and execution moving in lockstep.
Momentum & Production
This is where the impact compounds. Campaigns launch, donor communications go out, and your development program gains real traction. We continue producing high-quality deliverables while coaching your team on sophisticated fundraising practices.
Strengthen & Transition
Your development program is formalized, your communications are compelling, and your team has the systems, tools, and confidence to sustain growth. After this month, clients either transition to an Advising Retainer* for ongoing support, continue with a Full-Service Retainer for another 6-months and then transition**, or go on to hire full-time development staff. We can help with that too!
Our goal is to provide the support, resources, and tools to help you transition to running a
high-performing independent development program.
* The Advising Retainer is available exclusively to former 6-Month Fundraising Accelerator clients.
** If you want to sign up for one-year of a Full-Service Retainer (and extension of this 6-Month Accelerator), we offer a discounted rate.
Ready to Strengthen Your Biggest Giving Season of the Year?
End-of-year giving is when generosity is at its peak, let’s make sure your campaign captures it. Schedule a free discovery call to explore which package is right for your foundation.
Client Testimonials
Rare Impact helped us run an incredibly successful Giving Tuesday—from shaping the theme to creating beautiful, effective communications. Their real-time support on actual Giving Tuesday kept our community engaged and energized. We’re so grateful for the beautiful collateral and strategic campaign that raised $77,000 because of Rare Impact!
For years, Giving Tuesday was a source of frustration—each year passed without the organized, effective campaign we needed. Working with Shannon and the Rare Impact team changed everything. Their guidance helped us create a personal, impactful campaign that helped us get in the race—and we didn't just compete, we won! We exceeded our $10,000 match and raised over $23,000 total. I’m incredibly grateful for transforming our Giving Tuesday and delivering such a remarkable impact.
FAQs
Every package includes a Campaign Strategy Brief, full custom design direction, emails, social media graphics, and an acknowledgement letter template. Premium packages add a Strategic Counsel Session, short-form videos, text-to-give messages, and peer-to-peer sharing templates. Print + Digital packages add a coordinated direct mail program with a custom appeal letter, letterhead, and envelope design. The Print + Digital Premium also includes a campaign insert and Giving Tuesday reminder postcard.
A 60-minute one-on-one session with CEO Shannon Bowen before any creative work begins. We cover your campaign goals, donor segmentation strategy, major donor outreach, board of directors engagement, and messaging priorities. Everything built after that session is designed specifically for your foundation's campaign.
December drives nearly 30% of all annual giving, and almost half of online giving occurs in the final week. Giving Tuesday raised $3.6 billion globally in 2024. For rare disease foundations, this season creates powerful momentum, donors are primed to give, and a well-crafted campaign ensures your foundation captures it. Rare Impact ensures you show up with compelling stories, beautiful design, and clear invitations to give during this crucial window.
Yes. Our team handles every element of your campaign: strategy, copywriting, design, video editing, print coordination, and project management. You receive complete, ready-to-use files: emails ready to load, social graphics sized for each platform, print files prepped for your vendor, and video edits ready to post. All you do is hit send.
Packages open July 1, 2026 and close on September 7, 2026 (Labor Day). Spaces are limited, and we sell out. We recommend joining the waitlist to secure your spot.
You don't need one. Our team includes expert writers, designers, and strategists who create a polished, cohesive campaign from start to finish. Foundations at every stage, from early-stage to established, work with us to run professional, high-impact campaigns.
Absolutely. Several foundations choose digital-only campaigns when printed mailers are not part of their strategy. Our Digital Standard and Digital Premium packages are complete, sophisticated campaigns delivered entirely across email, social, video, and text.
All printing and mailing costs are billed separately and are not included in package fees. Rare Impact manages all vendor coordination, sources our preferred printers, and provides estimates upfront so there are no surprises.
Ready to Strengthen Your Biggest Giving Season of the Year?
End-of-Year giving is when generosity is at its peak. Schedule a free discovery call to explore which package is right for your foundation to capture the magic of the biggest giving season of the year.
