End of Year + Giving Tuesday
End-of-year campaigns that inspire giving
Make a big splash during the largest giving season of the year.
The majority of annual giving happens at year-end and during Giving Tuesday. We take end-of-year fundraising off your plate and deliver campaigns that perform. Our team manages every detail—strategy, writing, design, print, and digital—so your foundation can focus on advancing research and supporting families.
Biggest Giving Season of the Year
December alone drives nearly 30% of all annual giving, and the final week of the year brings in almost half of online donations. Your donors want to give. We help them feel connected, inspired, and ready to act.
Campaign Deliverables
Each campaign is fully customized for your community. You approve the messages—we handle the rest.
A beautifully written and designed appeal that reflects your mission, your community, and the breakthroughs you’re creating. Printed, mailed, and coordinated with ease.
Depending on your package, you’ll receive 4–10 emails that cultivate, inspire, and invite giving at exactly the right moments to ensure you meet your revenue goals by December 31st.
From storytelling to countdowns to celebration posts, we create beautiful, compelling, and engaging posts that build excitement all season long.
Your end-of-year campaign will have an inspiring theme and a cohesive look and feel across print, email, and social—helping donors recognize your mission right away.
One-on-one campaign strategy support, ensuring thoughtful list segmentation, high-level donor engagement, board of directors coordination, and major donor outreach.
- Reminder Postcard before December 20th
- Facebook Ads + Boosted Posts
- Custom Video Campaigns
Giving Tuesday Campaigns
We handle every piece of your Giving Tuesday campaign, including fundraising emails, social media posts, and an inspiring, story-driven theme that activates donors on this global day of giving. We also build the strategy behind the scenes, from helping you secure a match and setting stretch goals to scheduling all content so your campaign runs smoothly and maximizes impact.
Giving Tuesday continues to break global records—$3.6 billion raised in 2024, a 16% increase from the previous year. It is a critical visibility moment for rare disease foundations, and our team ensures you show up big on this global day of giving.
What's Included
- Fundraising Emails
- Social Media Posts
- Inspiring Theme
- Strategy
- Scheduling
Optional Enhancement
- Facebook Ads + Boosted Posts
- Custom Video Campaigns
- Postcard with QR Code
In 2025, Rare Impact clients raised $110,374 on Giving Tuesday. Our team provided 124 social graphics, 22 emails, and 6 inspiring themes!
Why EOY + Giving Tuesday Matter for Rare Disease Foundations
Most nonprofits begin their end-of-year donor engagement as early as September. With a thoughtful plan, you can nurture your community to create a strong runway for end-of-year support.
Our campaigns help your donors feel:
- Informed and inspired about your progress
- Connected to your community’s stories
- Hopeful—and ready to fund breakthroughs
With Rare Impact Agency, you gain an experienced team that turns complex science into compelling narratives and delivers a campaign that feels polished, personal, and powerful.
Client Testimonials
Rare Impact helped us run an incredibly successful Giving Tuesday—from shaping the theme to creating beautiful, effective communications. Their real-time support on actual Giving Tuesday kept our community engaged and energized. We’re so grateful for the beautiful collateral and strategic campaign that raised $77,000 because of Rare Impact!
For years, Giving Tuesday was a source of frustration—each year passed without the organized, effective campaign we needed. Working with Shannon and the Rare Impact team changed everything. Their guidance helped us create a personal, impactful campaign that helped us get in the race—and we didn't just compete, we won! We exceeded our $10,000 match and raised over $23,000 total. I’m incredibly grateful for transforming our Giving Tuesday and delivering such a remarkable impact.
FAQs
Nearly 30% of all annual giving happens in December, and almost half of online giving occurs in the final week. Donors are primed to give during this season, but need to be prompted. Our campaigns ensure your foundation shows up with compelling stories, strong design, and clear donor invitations during this crucial window.
Yes. Writing. Design. Printing and mailing. Email setup. Social scheduling. Donor segmentation. Vendor coordination. You approve the final materials and we take care of the rest—so your team can stay focused on your mission.
We begin planning in July and will be booking clients through mid-September. This allows us enough time to cultivate donor relationships and prepare for December giving with strategic messaging.
You don’t need one. Our team includes expert writers, designers, and strategists who create a polished, cohesive campaign from start to finish.
Absolutely. Several foundations choose digital-only campaigns when they don’t need printed mailers. We tailor each scope to your needs.
Printing and mailing costs are not included, but we manage all vendor coordination and provide estimates from our preferred printers so you know costs upfront.
Ready to Strengthen Your Biggest Giving Season of the Year?
End-of-year giving is when generosity is at its peak, let’s make sure your campaign captures it. Schedule a free discovery call to explore which package is right for your foundation.
